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Marketing Plans

4 Steps to an Effective Marketing Plan

4 Steps

1. Define Niche and Audience

2. Target Internal and External Audiences

3. Consider Marketing Channels

4. Create the Plan

Marketing's 4 Key Questions

Such a planning process is, in effect, a navigational process seeking to answer the following key questions:

• Where are we?

• Where do we want/need to be?

• What do we need to do to get there?

• How will we know if we are on course?

From "Don't worry, everything is fine."

Industry Analysis

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